The Effects of a Politician's Social Media Communication and the Trip's Purpose on Global Travel.

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    • Alternate Title:
      政治家在社交媒体上的言论和旅行目的对全球旅游所产生的影响.
    • Subject Terms:
      TRUMP, Donald, 1946-; SOCIAL media; TRAVEL hygiene; RHETORIC & politics; POLITICIANS; BUSINESS travelers; BUSINESS students
    • Subject Terms:
      CHINA
    • Abstract:
      Although many political leaders communicate with foreign leaders and publics through social media, limited knowledge exists concerning its impact on global travel. However, signaling theory suggests that a political leader's social media communication signals their honest feelings regarding a country. In response, that country's residents counter signal via travel behaviors toward the country whose leader made the remarks. When a political leader's communication is positive toward a country, it is called social media diplomacy (SMD). Comparatively, negative communication is called damaging political rhetoric (ANTI-SMD). Furthermore, this study examined whether a trip's purpose moderates SMD and ANTI-SMD effects on global travel. Resultantly, SARIMAX time-series modeling found SMD had positive effects on pleasure travel flow and no impact on business or student travelers, while ANTI-SMD caused pleasure travelers to avoid a destination. [ABSTRACT FROM AUTHOR]
    • Abstract:
      尽管许多政治领导人通过社交媒体与外国领导人和公众沟通，但人们对社交媒体对全球旅行的影响知之甚少。然而，信号理论认为，政治领导人在社交媒体上的交流表明了他们对一个国家的真实感受。作为回应，该国居民通过旅行行为向发表上述言论的国家发出反信号。当一个政治领导人的沟通对一个国家是积极的，这被称为社会媒体外交(SMD)。相反，消极沟通被称为破坏性政治修辞(ANTI-SMD)。此外，本研究还考察了旅行目的是否会减 缓全球旅行中的SMD和ANTI-SMD效应。结果表明，SARIMAX时间序列模型发现SMD对休 闲旅游流有正向影响，对商务旅行者和学生旅行者没有影响，而ANTI-SMD会导致休闲旅 行者避开目的地。 [ABSTRACT FROM AUTHOR]
    • Abstract:
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