The Federal Trade Commission’s New Guidelines for Endorsements and Testimonials.

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    • Subject Terms:
      UNITED States. Federal Trade Commission. Bureau of Consumer Protection
    • Abstract:
      The article focuses on the U.S. Federal Trade Commission's (FTC) updated guidelines for endorsements and testimonials in advertising, emphasizing the need for transparency and truthfulness in marketing practices, especially in the realm of social media influencing. Topics discussed include the definition of endorsements, guidelines for consumer reviews, and liabilities for advertisers and intermediaries in relation to endorsements.