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Injunctive social norms and perceived message tailoring are associated with health information seeking.
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- Author(s): Foust, Jeremy L.; Taber, Jennifer M.
- Source:
Journal of Behavioral Medicine. Feb2024, Vol. 47 Issue 1, p1-14. 14p. - Source:
- Additional Information
- Subject Terms: MEDICINE information services; EVALUATION of human services programs; PSYCHOLOGY of college students; SOCIAL norms; HEALTH information services; RANDOMIZED controlled trials; COMPARATIVE studies; HEALTH attitudes; DESCRIPTIVE statistics; DECISION making; INFORMATION-seeking behavior; COVID-19 testing; INTENTION; STATISTICAL sampling; HEALTH promotion
- Abstract: Social norms messages may promote information seeking, especially when the norms refer to a group with which a person identifies. We hypothesized that tailored social norms messages would increase COVID-19 testing willingness and intentions. College students (n = 203, 75% female, 87% White) were randomly assigned to one of four conditions in a 2 (Descriptive norms: Relevant vs. Irrelevant to COVID-19 testing) x 2 (Tailoring: Specific vs. General group information) experimental design. Participants reported COVID-19 testing willingness and intentions, perceived injunctive norms, and identification and connectedness with the group in the message. Although neither the norm nor tailoring manipulation worked as intended, participants who perceived greater message tailoring and injunctive norms reported greater willingness and intentions, with no effect of perceived descriptive norms on either outcome. Tailored messages as well as messages promoting injunctive norms may promote information seeking across health contexts, thereby enabling more informed decisions. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Behavioral Medicine is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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