Yum China Isn't in a Price War Despite Promotions, CEO Says.

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    • Subject Terms:
      CHINA; ASIA
    • Abstract:
      Yum China Holdings Inc.'s CEO, Joey Wat, stated that the company is not engaged in a price war, despite offering discounts and promotions to attract customers. The company exceeded expectations in the fourth quarter, with increased sales and earnings. Yum China plans to expand into lower-tier cities and offer more affordable products to cater to a wider customer base. The company has managed to keep prices low without sacrificing profit margins by using cheaper ingredients. Yum China will continue to offer promotions, including during the upcoming Chinese New Year holiday. [Extracted from the article]
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