Dealers step in as Stellantis sits out shows: Models currently in showrooms will appear at Texas auto expo.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Abstract:
      Stellantis, an automaker, is pulling out of many auto shows, leading dealers in the Dallas area to step in and display their vehicles instead. However, this means that attendees will only be able to see models currently in showrooms and will miss out on upcoming vehicles like the electric Ram 1500 REV. Stellantis is focusing on preserving business fundamentals and optimizing its marketing strategy, which includes evaluating auto shows on a case-by-case basis. Some dealers are taking on additional costs to promote products, and while they believe auto shows are important for generating customer excitement and sales, Stellantis seems to be redirecting its marketing spending. [Extracted from the article]