PERSONALIZACIJA IZBORA I KANDIDATSKE PREFERENCIJE U HRVATSKOJ 2000-2021: USPOREDNA ANALIZA PREDSJEDNIČKIH, LOKALNIH I PARLAMENTARNIH IZBORNIH KAMPANJA. (Croatian)

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    • Alternate Title:
      Personalization of Elections and Candidate Preferences in Croatia 2000-2021: Comparative Analysis of Presidential, Local and Parliamentary Election Campaigns. (English)
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    • Abstract:
      In the article, the author examines the basic characteristics of the use of personalization of elections as an important aspect of candidate preferences in campaigns in contemporary Croatia in presidential, local, and parliamentary elections 2000-2021. The following theses are analyzed: on the presence of personalization of politics in the indicated period, its use by the electoral winners in comparison to electoral losers, its use either for the image construction or the highlighting of real characteristics, and its connection either with party identification or problem orientation. The author concludes that personalization requires deeper theoretical reflections and systematic empirical research that should cover the entire phenomenon of personalization of elections instead of a limited analysis of election campaigns. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Autor u tekstu ispituje osnovna obilježja uporabe personalizacije izbora kao važnog aspekta kandidatskih preferencija u kampanjama u suvremenoj Hrvatskoj na predsjedničkim, lokalnim i parlamentarnim izborima u razdoblju od 2000. do 2021. Analiziraju se teze o prisutnosti personalizacije u naznačenom razdoblju, o njenoj uporabi od strane pobjednika izbora u usporedbi s izbornim gubitnicima, korištenju personalizacije za konstrukciju imidža i isticanje stvarnih svojstava te njezine povezanosti sa stranačkom identifikacijom i problemskom orijentacijom. Autor zaključuje kako personalizacija zahtijeva dublja teorijska promišljanja i sustavno provođenje empirijskih istraživanja koja bi trebala zahvatiti cjelinu pojave personalizacije izbora umjesto ograničene raščlambe izbornih kampanja. [ABSTRACT FROM AUTHOR]
    • Abstract:
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