Gateway gets into its groove.

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  • Author(s): Burt, Jeffrey
  • Source:
    eWeek. 6/20/2005, Vol. 22 Issue 25, p16-17. 2p. 1 Color Photograph.
  • Additional Information
    • Subject Terms:
      GATEWAY Inc.; EMACHINES Inc.; MERGERS & acquisitions; INOUYE, Wayne; CORPORATE growth; HOUSEHOLD electronics
    • Abstract:
      The article presents information about strategic planning of Gateway Inc. When Wayne Inouye took the reins at Gateway Inc. in march 2004 as CEO, his first job was to right a company that had been battered by the tech slump and the rapid commoditization gripping the personal computer business. Fifteen months later, Gateway is on a more secure footing, with three consecutive profitable quarters, something the company hadn't seen for more than three years. By the time it acquired Inouye's former employer, eMachines Inc., for $289 million, Gateway had undergone a series of transformations in hopes of stemming the financial bleeding. The last strategy before the eMachines acquisition had been the idea of Gateway as a "branded integrator," relying heavily on consumer electronics and the company's 200-plus Gateway stores. Leslie Fiering, an analyst with Gartner Inc. and other analysts think Gateway needs to improve in its commercial area, particularly in the messaging and services surrounding it.