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Folly Beach Library
9 a.m. - 5:30 p.m.
Phone: (843) 588-2001
Edgar Allan Poe/Sullivan's Island Library
Closed for renovations
Phone: (843) 883-3914
West Ashley Library
9 a.m. – 7 p.m.
Phone: (843) 766-6635
Wando Mount Pleasant Library
9 a.m. – 8 p.m.
Phone: (843) 805-6888
Village Library
9 a.m. - 6 p.m.
Phone: (843) 884-9741
St. Paul's/Hollywood Library
9 a.m. – 8 p.m.
Phone: (843) 889-3300
Otranto Road Library
9 a.m. – 8 p.m.
Phone: (843) 572-4094
Mt. Pleasant Library
9 a.m. – 8 p.m.
Phone: (843) 849-6161
McClellanville Library
9 a.m. - 6 p.m.
Phone: (843) 887-3699
Keith Summey North Charleston Library
9 a.m. – 8 p.m.
Phone: (843) 744-2489
John's Island Library
9 a.m. – 8 p.m.
Phone: (843) 559-1945
Hurd/St. Andrews Library
9 a.m. – 8 p.m.
Phone: (843) 766-2546
Miss Jane's Building (Edisto Library Temporary Location)
9 a.m. - 4 p.m.
Phone: (843) 869-2355
Dorchester Road Library
9 a.m. – 8 p.m.
Phone: (843) 552-6466
John L. Dart Library
9 a.m. – 7 p.m.
Phone: (843) 722-7550
Baxter-Patrick James Island
9 a.m. – 8 p.m.
Phone: (843) 795-6679
Main Library
9 a.m. – 8 p.m.
Phone: (843) 805-6930
Bees Ferry West Ashley Library
9 a.m. – 8 p.m.
Phone: (843) 805-6892
Mobile Library
9 a.m. - 5 p.m.
Phone: (843) 805-6909
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From Telefónica to Movistar: A European Case of the Transformation of a Telecom Into a Global TV Company.
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- Author(s): PÉREZ-SERRANO, MARÍA JOSÉ; GARCÍA-SANTAMARÍA, JOSÉ VICENTE; CASERO-RIPOLLÉS, ANDREU
- Source:
International Journal of Communication (19328036); 2023, Vol. 17, p5870-5890, 21p, 3 Charts, 1 Graph- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: Telefónica became a private company in the 1990s, and since the liberalization of the telecommunications sector, it has operated in the most competitive local market in Europe. The company has tried to compensate for the loss of hegemony in its country with a strong position in other European and Latin American markets. Among its diversification projects, following in the footsteps of AT&T, its attempt to transform itself into a global TV company stands out. This article analyzes the evolution that this Spanish company has undergone in the last 30 years. The most relevant factor in its role as a pay-TV service provider is that it has been forced to face a substantial economic outlay to have original content and a position of supremacy in the purchase of sports broadcasting rights. Our results indicate that today two visions coexist within Telefónica: One committed to maintaining a pay-TV model, and another that considers that paid content should occupy a secondary role, limiting itself to being a mere platform aggregator, after forming continuous alliances with Netflix, Disney+, and DAZN. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of International Journal of Communication (19328036) is the property of University of Southern California, USC Annenberg Press and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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