Guest editorial: The sport x service experience: an opportunity for sport service management research.

This article presents a special section on the sport x service experience, highlighting potential research opportunities in sport and service management. It explains that service management involves designing and delivering services to optimize customer satisfaction, while sport management deals with organizing and administering events, facilities, teams, and athletes. The article emphasizes the importance of the experience economy and service-dominant logic in managing effective customer experiences in the sport industry. It also discusses the interrelated elements of the sport x service experience, including the business, customer, and ecosystem. The article concludes by suggesting emerging topics for future research in sport x service management, such as entrepreneurship, employee burnout, diversity and inclusion, emerging sports, gamification, gaming, technology, social media, artificial intelligence, and the impact of geopolitical and cultural factors on the sport industry. [Extracted from the article]

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