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Polarización política y medios de comunicación, su impacto en la democracia y en la sociedad.
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- Author(s): Berrocal-Gonzalo, Salomé1 ; Waisbord, Silvio2 ; Gómez-García, Salvador3
- Source:
El Profesional de la Información. 2023, Vol. 32 Issue 6, p1-9. 9p.- Subject Terms:
- Source:
- Additional Information
- Alternate Title: Political polarization and media, their impact on democracy and society.
- Abstract: This article examines the relationship between political polarization and the media in contemporary society. Polarization has become a prevalent phenomenon in many countries, characterized by the increasing division of opinions and extreme attitudes among different political groups. Media, as key actors in disseminating information and shaping public opinion, play a crucial role in perpetuating or mitigating this process. This work presents a conceptualization of the phenomenon and examines its connection with the media landscape, establishing its origins as well as its consequences: audience segmentation, sensationalism, and media bias. Additionally, an exploration is conducted on artificial intelligence, data analysis, message personalization, chatbots, or algorithms as influential agents in the growth of political polarization. The effects of polarization impact society's media consumption and the functioning of democracy itself. Informational fragmentation, growing distrust towards media, and political disengagement are some of the most significant consequences. Therefore, this article addresses possible solutions and strategies to promote a more constructive and less polarized public discourse. [ABSTRACT FROM AUTHOR]
- Abstract: Este artículo examina la relación entre la polarización política y los medios de comunicación en la sociedad contemporánea. La polarización se ha convertido en un fenómeno prevalente en muchos países, caracterizado por la creciente división de opiniones y actitudes extremas entre diferentes grupos políticos. Los medios de comunicación, como actores clave en la difusión de información y la formación de la opinión pública, desempeñan un papel fundamental en la perpetuación o mitigación de este proceso. Este trabajo presenta una conceptualización del fenómeno y examina su vinculación con la situación mediática, estableciendo su origen y también sus consecuencias: la segmentación de audiencias, el sensacionalismo o el sesgo mediático. Asimismo, se realiza una aproximación a la inteligencia artificial, el análisis de datos, la personalización de los mensajes, los chatbots o los algoritmos como agentes influyentes en el crecimiento de la polarización política. Los efectos de la polarización afectan a la sociedad en su consumo de medios y al propio funcionamiento de la democracia. La fragmentación informativa, la creciente desconfianza hacia los medios, el absentismo en la vida política son algunas de las consecuencias más significativas. De ahí que en este artículo se aborden las posibles soluciones y estrategias para fomentar un discurso público más constructivo y menos polarizado. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of El Profesional de la Información is the property of EPI SCP and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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