Mirando hacia el norte del Perú: los albores del turismo en Piura. Una lectura a partir de guías de viajeros, 1928-1960.

Looking to northern Peru: The dawn of tourism in Piura. An analysis based on traveler's guides, 1928-1960.

TOURISM; TOURIST attractions; COMMUNICATION infrastructure; TRAVELERS; COMMUNICATION; COMMUNICATION policy; INFRASTRUCTURE (Economics); INTERVENTION (Federal government); ECONOMIC development; TWENTIETH century; TOURISM websites; TRAVEL hygiene; HISTORICAL source material

Internados en el siglo XX, hay un despertar progresivo del fenómeno turístico en el Perú. La ecuación que lo permite involucra la intervención estatal, así como diferentes actores y factores, incluidas las mentalidades. A partir de esta mirada multifactorial, el objetivo principal de esta investigación es aproximarse a la comprensión de los inicios del turismo en Piura. La delimitación cronológica del período atendido responde a la publicación de dos guías de viajeros que funcionan como transmisoras de imaginarios sobre el departamento de Piura, lo que permite contrastar sus permanencias, cambios y continuidades al presente. La primera corresponde a las Guías Departamentales del Touring Club Peruano (1928) y la segunda, a la Guía del peregrino: Piura en 1960 (1960). Esta, es una investigación histórica desde un enfoque cualitativo mediante pesquisa de fuentes primarias y secundarias. Los resultados indican que la mejora de la infraestructura de comunicación y el impulso estatal intervienen en el despertar de la idea del turismo en la región. En su desarrollo confluyen actores públicos y privados. La atención de los viajeros en los aspectos socioculturales genera la construcción de una imagen sobre Piura, que se traduce en una oferta turística de un destino con una riqueza patrimonial inmaterial que, además, se asocia al turismo de sol y playa. [ABSTRACT FROM AUTHOR]

In the 20th century, there is a gradual emergence of the tourism phenomenon in Peru. The equation that enables this involves state intervention, as well as various actors and factors, including mindsets. From this multifactorial perspective, the primary objective of this research is to approach the understanding of the beginnings of tourism in Piura. The chronological delineation of the period under consideration corresponds to the publication of two traveler's guides that serve as conveyors of imaginaries about the Piura department, allowing us to contrast their continuities, changes, and permanence to the present. The first one corresponds to the «Guías Departamentales del Touring Club Peruano» (1928), and the second one, to the «Guía del Peregrino: Piura en 1960» (1960). This is a qualitative historical investigation involving the study of primary and secondary sources. The results indicate that the improvement of communication infrastructure and state support play a role in awakening the idea of tourism in the region. Both public and private actors converge in its development, and travelers' attention to socio-cultural aspects results in the construction of an image of Piura, translating into a tourism offer for a destination with intangible heritage richness, which is also associated with sun and beach tourism. [ABSTRACT FROM AUTHOR]

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