Lift of: How the New Jersey Festival of Ballooning thrives in the face of strong headwinds.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      FESTIVALS; PAYROLL services; SOCIAL media
    • Abstract:
      The article focuses on the New Jersey Lottery Festival of Ballooning, highlighting its success in attracting sponsors, including major brands like New Jersey Devils and Wawa, despite economic challenges and changing weather patterns. Topics covered include the festival's growth under the leadership of executive director Howard Freeman, strategies for weatherproofing events, and the creative ways businesses engage with the festival's audience through experiential marketing.