Bobby Williams Spearheading Ghurka's Latest Reinvention.

Ghurka, a leather goods brand, has hired Bobby Williams as president to help reenter the wholesale market and elevate its offerings. Ghurka, which has had several owners and operators in its history, struggled financially and filed for bankruptcy in 2019. Under new ownership, the brand has focused on direct-to-consumer sales and hired John Truex as creative director to modernize its heritage pieces. Williams aims to bring Ghurka back to the wholesale market, targeting high-end specialty stores, luxury department stores, and upscale golf pro shops. The company also plans to revise its marketing strategy, add new products, and potentially open a showroom in New York City. [Extracted from the article]

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