Strategies for Navigating in the Fragmentation Conditions of Global Finance and Economic Digitalization: Contemporary Trends in TNC Management.

Стратегії навігації в умовах фрагментації глобальних фінансів і цифровізації економіки: сучасні тенденції управління ТНК. (Ukrainian)

In an era characterized by the globalization of finance and the rapid digitalization of economies, Transnational Corporations (TNCs) face complex challenges and opportunities to maintain competitive advantage and sustained growth. This article examines the contemporary trends in TNC management strategies, specifically focusing on their response to the fragmentation conditions within the global financial landscape and the pervasive influence of digital transformation on economic activities. The paper delves into the evolving paradigms of TNC operations, highlighting the dynamic interplay between global finance and digitalization, which has necessitated the development of innovative approaches to corporate governance, risk management, and value creation. Through a comprehensive review of recent case studies and industry practices, the article identifies critical insights into how TNCs are reshaping their organizational structures, operational models, and technological investments. Furthermore, the study explores the role of strategic partnerships, regulatory adaptations, and technology-driven initiatives in enhancing TNC resilience in facing financial uncertainties and disruptive digital forces. By shedding light on these contemporary trends, this article contributes to the broader discourse on TNC management strategies within global finance globalization and economic digitalization, offering valuable insights for practitioners, scholars, and policymakers alike. [ABSTRACT FROM AUTHOR]

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