VinFast offers dealers fresh brand, with risks: U.S. retailers can get in on the ground floor but need details.

VinFast Auto, a Vietnamese automaker, is offering prospective dealers the opportunity to join a fresh EV brand with plans for significant growth, including a U.S. factory. However, analysts warn that joining a startup like VinFast comes with risks. While VinFast has been making cars since 2019 and EVs since 2021, its products have not yet stood out in the competitive EV market. Despite this, VinFast has plans for up to five models, with three starting under $40,000, and is opening up to dealers rather than selling directly to consumers like other EV startups. The company has generated significant interest from dealers and plans to launch four crossovers in the U.S. starting in 2025. VinFast's attractive pricing in mainstream segments is seen as a draw for dealers and consumers alike. [Extracted from the article]

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