The Degree of Using Government Social Media Accounts in Qatar: The Awareness Level and The Satisfaction Degree of Qatari Users.

This study shed light on the potential for public adoption of e-government through social media, as well as the future barriers to such expansion. The main objective of the study was to determine the degree of using government social media accounts in Qatar. A representative sample of 1,340 persons in Qatar aged 18 to 77 years old was chosen and interviewed using the Computer-Assisted Telephone Interviewing technology (CATI) to reflect the perspectives of the general population in the State of Qatar (Qataris and Expats). The study recommended that raising awareness of government social media accounts and focusing on the capabilities of these new modes of communication would be a significant step toward improving the usability and adoption of these platforms. Additionally, respondents are resistant to change, leaving government agencies with little choice but to launch awareness campaigns to emphasize the benefits of social media tools. Respondents responded that they would utilize these tools if needed, suggesting that shining a light on the benefits is an effective strategy to increase public acceptance. Finally, there is much space for development in Qatar's government-client contact via social media platforms. Many mutual benefits could be gained by adopting online strategies that would not be possible in traditional offline settings. Working from home (during the report's writing stage) and online learning at Qatar University and all Qatari schools during COVID-19 are two examples. [ABSTRACT FROM AUTHOR]

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