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2024 INGREDIENT TRENDS DECODED: Longevity, calm beauty, emotionally engaged innovation and more are setting the agenda for the year to come.
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- Abstract:
The article discusses the projected trends of longevity, calm beauty, and emotionally charged innovation in cosmetic product ingredients in 2024. Topics covered include the need for brands to evolve into specific benefits and ingredient call-outs, the thrust toward mind-body beauty, and the rising demands for product transparency. Also noted are new menopausal wellness tools, the offering of non-invasive beauty solutions, and the beauty focus on calmness.
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