Levy Rincón: la opinión irascible en YouTube. (Spanish)

Levy Rincón: the irascible opinion on YouTube. (English)

The article is based on the research "Analysis of the content of the channels on YouTube, produced by Colombian independent video columnism", whose general objective is to characterize the production of alternative opinion in Colombia, which is disseminated through the platform previously mentioned. The theoretical foundation that supports it is the academic literature related to the YouTube social media, where content different from that of the mainstream media circulates, and news values, a line of research in journalism studies. The methodology used was Content Analysis, with an Intercode Reliability and a Cohen's Kappa Coefficient of 20% of the sample. It concludes with the identification of 44 ways of expressing anger, mockery, criticism, and arguments, that the video columnist Levy Rincón uses in the production of his content, with a majority presence of two news values: prominence and negativity. In addition, with the construction of an opinion, whose content reuses the media production and uses different forms of argumentation. [ABSTRACT FROM AUTHOR]

El artículo surge de la investigación "Análisis del contenido de los canales en YouTube, que produce el videocolumnismo independiente colombiano", cuyo objetivo general es caracterizar la producción de la opinión alternativa en Colombia, que es difundida a través de la mencionada plataforma. El fundamento teórico que lo sustenta es la literatura académica relacionada con la red social YouTube, donde circulan contenidos distintos a los de la corriente principal de medios; y los news values o los valores noticiosos, una línea de investigación de los Estudios en Periodismo. La metodología usada fue el Análisis de contenidos, con una Fiabilidad intercodificadores y un Coeficiente de Kappa de Cohen del 20% de la muestra. Concluye con la identificación de 44 formas de expresar ira, burla, crítica y argumentos, que el videocolumnista Levy Rincón usa en la producción de sus contenidos, con una presencia mayoritaria de dos valores noticiosos: Prominencia y Negatividad. Además, con la construcción de una opinión, cuyo contenido reutiliza la producción mediática y utiliza formas distintas de argumentación. [ABSTRACT FROM AUTHOR]

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