Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Abstract:
      Historically, a concern for I physical i privacy led to investments in tangible barriers such as closed carriages, walled gardens, and gated estates. Firms of all sizes face the lure of data-driven competitive edges at the potential cost of consumers' privacy, and novel technologies have created new bounds around the consumer marketer exchange. How might privacy vulnerabilities change as consumers adopt new technologies, such as AI, smart homes, biometric authenticators, and wearable devices, that blur physical and digital privacy?. [Extracted from the article]
    • Abstract:
      Copyright of Journal of International Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)