How to fix the internet.

INTERNET; INTERPERSONAL communication; TARGETED advertising; COMMODIFICATION; SOCIAL networks; SOCIAL media; INTERNET users; INTERNETWORKING

The article shares insight on ways to improve online discourse. It discusses the foundation of Internet on targeted advertising using personal data and commodification of attention. It suggests a federation version of social networking that offer various forms of interoperability and a more decentralized social media. Emphasis is given on the need for Internet users to recalibrate their expectations and behavior online, as well as a shift away from big plat platform-mediated communication.