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3M in Caspian deal to bolster UK brand data.
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- Author(s): Kimberley, Sara
- Source:
Precision Marketing. 5/27/2005, Vol. 17 Issue 30, p1-1. 1/5p.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article reports that Minnesota Mining & Manufacturing Co. (3M), the global technology conglomerate famous for producing Post-it Notes, has appointed Caspian Partnership to manage data processing and purchasing across all its Great Britain brands. Caspian's aim is to integrate data purchasing across 3M's seven key business divisions: industrial, transportation, healthcare, electro-communications, display and graphics, safety and security, and consumer and office. Caspian will also be charged with analyzing 3M's latest digital brand-building campaign "3M everywhere."
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