QUAND LA COMMUNICATION EXTÉRIEURE ACCÉLÈRE LA TRANSITION RESPONSABLE.

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  • Additional Information
    • Alternate Title:
      WHEN TO COMMUNICATE ACCELERATES EXTERIOR RESPONSIBLE TRANSITION.
    • Abstract:
      The article discusses how consumer expectations are evolving in a society that values utility and sobriety. It discusses the challenges of these conflicting demands and explores how brands, their agencies, and the media can help consumers make choices that align with their expressed convictions. It emphasizes the role of communication, especially outdoor advertising, in promoting responsible brand commitments and sensitizing consumers to the impact of their choices.