NO ELECTION DEBATES PLEASE, WE'RE BRITISH.

POLITICAL campaigns; PRACTICAL politics; DIGITAL media; POLITICAL parties; POLITICAL candidates

The article reports on the manner in which general election campaigning is held in Great Britain. A general election in the United Kingdom is contested between political parties. The parties choose their leaders, and, unlike the American practice, these leaders do not take part in a separate public election. The party political candidates are expected to base their campaigns on their party's election manifesto. In Britain elections candidate campaign spending is strictly limited. The campaign in the electronic media is also driven by the party manifestos. The parameters of the electronic media campaign in a Britain general election are firmly governed. The opportunity to advertise on TV and radio is strictly limited.