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  • Source:
    Music Week. 5/28/2005, Issue 22, p2-2. 1/9p.
  • Additional Information
    • Subject Terms:
      COCA-Cola Co.; CULTURAL industries; SHAZAM Entertainment Ltd.; BMG Music Publishing (Company); CONTRACTS; MUSIC industry
    • Abstract:
      The article reports on certain new developments in the entertainment industry. Coca-Cola Co. has teamed up with Shazam Entertainment Ltd. to deliver a mobile music promotion across Coke and Diet Coke. The promotion offers 5,000 ringtones and downloads as prizes through a daily draw. Phil Thomailey, one-time bass player with The Cure and co-writer of singer Natalie Imbruglia's breakthrough hit Torn, has renewed his deal with BMG Music Publishing where he originally signed in 1995. New subscribers to BT Broadband will receive a number of free MP3 files courtesy of a tie-up with Sony Connect lasting from now until June 24.