Media bistro.

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  • Source:
    Daily Variety. 5/19/2005, Vol. 287 Issue 35, pA8-A8. 3/5p.
  • Additional Information
    • Subject Terms:
      MOTION picture studios; ADVERTISING campaigns; SISKIND, Steve; FRUDENFELD, Kristy; MARKETING; EXECUTIVES
    • Abstract:
      The article presents information about people who are behind studio campaigns. Executive vice president, worldwide marketing and advertising of studio Paramount, Steve Siskind, starting point for all media plans but he would not hesitate to quickly look beyond for the right mix for each project. He says that with all the choices, there are less 'must' buys. Senior vice president, media with studio Disney, Kristy Frudenfeld, stands as one of the most experienced studio buyers in town after playing the media game at Disney for more than 15 years.