Euromonitor: Natura faces strong challengers in Brazil; Natura Cosmeticos’ position as the leading cosmetics company in Brazil may ultimately depend on its ability to connect to international markets, according to Euromonitor International.

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  • Author(s): By:Chris BARKER
  • Source:
    CosmeticsDesign-Europe.com (Europe), October 14, 2013 News, 2pp
  • Additional Information
    • Abstract:
      Marlous Kuiper, non-store manager of beauty and personal care, pointed out that whilst the company still had a competitive edge in Brazil, it was also facing fierce competition on its own turf. The company's market share in the country hit a wall and declined from 14% to 13% in 2012 as a result of strengthening competition from its rivals, despite substantial revenue growth and the launch of new product lines...