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Should You Launch Products During a Recession?
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- Source:
Harvard Business Review; Sep/Oct2023, Vol. 101 Issue 5, p19-23, 5p, 3 Color Photographs
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- Additional Information
- Abstract:
The article discusses the pros and cons of launching new consumer products during a recession. The authors explore how products introduced during a recession perform, examine how the severity of the recession can impact performance of the product, and scrutinize if the timing within the recession matters. INSET: "A Recession-Era Product Launch Is Like a Running Start".
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