Greenpeace protects Sami people.

SAMI (European people); REINDEER herders; PAPER industry; GRAZING; REINDEER herding

The article reports that Greenpeace is stepping up its efforts to protect the Sami populations in Finland. The Sami are the nomadic reindeer herders whose traditional grazing lands are said to be under threat from the paper industry. The pressure group has notched a success with Xerox declaring that the papers it supplies will no longer be sourced from the Sami region. There is increasing pressure on magazine publishers such as the BBC, Emap and 1 PC to make a similar commitment.