HHM rebrands as The Nursery after online poll.

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    • Subject Terms:
      HERSHA Hospitality Management LP 092258099
    • Abstract:
      The article reports that HHM's online poll to find a new name has led the agency to re-brand as "The Nursery." The names on the shortlist included Good Medicine, Kitchen and Stir. The Nursery emerged as the favorite among clients and other agencies. The short-list was generated by an agency brainstorming session, but the shop took the unusual step of allowing outsiders to make the final decision. The Nursery is positioning itself as a "direct advertising" shop to reflect an end-to-end approach, from branding to direct work. Its clients include Norwich Union, UKTV, Ladbrokes and Axa.