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THE CHAOS SCENARIO. (cover story)
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- Author(s): Garfield, Bob
- Source:
Advertising Age. 4/4/2005, Vol. 76 Issue 14, Preceding p1-1. 4p. 11 Color Photographs, 4 Graphs.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
Explores how the business of marketing communications is being disrupted by forces such as digital technology, consumer empowerment and fragmentation. Percentage reduction in network television audience for a decade according to Nielsen; Factors that threaten network advertising revenue; Increase in network television spending in 2004.
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