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- Author(s): Hayes, Rod
- Source:
Printing World. 3/24/2005, Vol. 289 Issue 12, p36-37. 2p.
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- Abstract:
The article focuses on the use of printing presses in Great Britain. Few presses in recent years have been more fashionable than Heidelberg Druckmaschinen AG's SM102 long perfector. Yet as inevitable as the tides, popularity can wane as well as wax. Jim Todd, Heidelberg UK sales director, tacitly accepts the possibility, even if he doesn't agree with it. He said that not too long ago the company had over 80% of long perfector sales. There is only oneway that percentage can move. As others have moved in, so Heidelberg is moving on to B2 and smaller formats. INSET: Logica and economics.
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