Living by Google Rules.

GOOGLE Inc.; SCHMIDT, Eric E., 1955-; CHIEF executive officers; BRIN, Sergey, 1973-; PAGE, Larry, 1973-; CORPORATE finance; GOING public (Securities); CORPORATE growth; ECONOMIC competition; INDUSTRIAL concentration; MARKET share; EMPLOYEE benefits; CORPORATE culture; ORGANIZATIONAL behavior; MANAGEMENT styles; HIGH technology industries personnel; SEARCH engines; ELECTRONIC information resource searching; INTERNET searching; WEB search engines

Focuses on Web searcher Google. Comments of Eric Schmidt, chief executive officer; The mind-set by which Google founders Sergey Brin and Larry Page hope to change the world while redefining the way corporations should be run; Background on Google's initial public offering; Financial success; How the company is attempting to handle dramatic growth and much tougher competition; Observation that competitors are catching up both in technology and in market share; Brin's focus on new compensation plans to keep employees motivated; Google's larger quest to remake search, and business, by its own rules.