Free calling.

This article presents information on how to sell services to prospective clients through toll-free numbers. In the world of marketing, toll-free numbers are a no-brainer. The "free" aspect will draw a crowd, but the crucial pay-off is that these numbers act as a springboard for a rich variety of marketing initiatives. The first step is choosing a number. Most toll-free numbers are presented as a clever word or phrase. There are at least three ingredients essential to a top-notch toll-free number. It should be memorable, descriptive and have eye appeal.