Diverging performances split beer market.

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  • Author(s): Jacobsen, Jessica
  • Source:
    Beverage Industry. Jul2023, Vol. 114 Issue 7, p35-37. 3p.
  • Additional Information
    • Subject Terms:
      BEER industry; BEER; PERCEIVED quality; BEVERAGE analysis; BEVERAGE industry; BEVERAGE marketing
    • Abstract:
      The article reports that the U.S. beer market is witnessing a decline in traditional beer sales, while alternative beverages like flavored malt beverages (FMBs) and hard seltzers are experiencing modest growth. Import beers and domestic super-premium beers are performing well, while craft beer and seltzer segments are declining. It mentions industry players are focusing on successful segments to sustain momentum in 2023.