THE VALUE OF WOMEN IN FRANCHISING: PERSPECTIVES FROM WOMEN IN THE INDUSTRY.

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    • Abstract:
      The article presents views of several women franchisor and franchisee related to opportunity for women in franchising. It includes Nora Farhat, Multi-Brand Franchisee, Michelle Burnett, Home Clean Heroes Franchisee, Tiffiny Consoli, Multi-Brand Franchisee, and Ashley Gundlach, president of British Swim School.