Marketing 101: Beat your gong; sell more candles.

The article provides advice on goods hotel management techniques and customer satisfaction. Josh Davies, training director for the Denver-based hotel management company Sage Hospitality, says that it is not good enough for brand to have quality and value for external customers only, but brand must provide quality and value for internal customers, too. Apartment and condo complexes and business parks should be targeted. He says that doesn't promote marketing on a macabre level, but when misfortune strikes and families gather for support and comfort, meals or catering occasions may result. Knowing local funeral directors may provide leads and opportunities to grow business.