Non-fungible tokens (NFTs) as promotional devices: research needs and future projections.

While it is difficult, if not impossible, to predict all future directions applications of NFTs will take, it is clear that marketers are using them, and that in some sectors, especially luxury and fashion products they have become important promotional tools. According to the Merriam-Webster (2023) dictionary, a non-fungible token (NFT) is", a unique digital identifier that cannot be copied, substituted, or subdivided, that is recorded in a blockchain, and that is used to certify authenticity and ownership (as of a specific digital asset and specific rights relating to it).". [Extracted from the article]

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