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Porsche Hits the Roadster, Thinks Out of the Boxter.
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Author(s):
Barr, Aaron
;
Greenberg, Karl
Source:
Brandweek
. 2/21/2005, Vol. 46 Issue 8, p8-8. 1/3p. 1 Color Photograph.
Additional Information
Subject Terms:
AUTOMOBILE advertising
;
TELEVISION advertising
;
PORSCHE automobiles
;
PORSCHE AG
;
CARMICHAEL Lynch Inc.
;
ADVERTISING spending
Subject Terms:
UNITED States
Abstract:
Reports on a television advertising created by Carmichael Lynch for the Boxter automobile of Porsche in the U.S. in 2005. Description of the campaign; Value spent by the company for media advertising in 2004; Sales performance of the automobile.
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