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Profile of the Political Consumer: An International Comparative Study.
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- Author(s): Schwalb, Matilde (AUTHOR); García-Arrizabalaga, Iñaki (AUTHOR); Gibaja-Martíns, Juan-José (AUTHOR)
- Source:
Journal of International Consumer Marketing. May/Jun2023, Vol. 35 Issue 3, p296-313. 18p. 1 Diagram, 6 Charts. - Source:
- Additional Information
- Subject Terms:
- Abstract: This study analyzes secondary data for a sample of 4,606 consumers from 10 countries to measure their political consumerism (having boycotted or buycotted a product or brand in the last year). It also determines the profile of the international political consumer. The non-parametric CART (Classification and Regression Trees) technique is used for the analysis. The results identify the consumer's country of residence as the most influential variable on political consumerism, followed by consumers' environmental concerns and level of education. Given the complexity of the country construct, future studies should analyze specific aspects related to the social context of each country. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of International Consumer Marketing is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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