Vegan stereotypes and person perception in a job application situation – differences depending on the type of job and the gender of the candidate.

STEREOTYPE content model; JOB applications; STEREOTYPES; VEGANISM; VEGANS; POLISH people

The objective of the study was to examine the influence of vegan stereotypes on person perception in the context of a job application. The study was conducted online on a representative sample of Polish adults (N = 838). Participants evaluated a fictitious CV of a candidate applying for a job. The CV varied in three dimensions: (a) diet of the candidate (vegan or not); (b) gender of the candidate; and (c) job position (stereotypically male or female). The candidate was evaluated on the dimensions of warmth and competence (based on the stereotype content model). A three-way analysis of variance (2x2x2) showed that in the case of a male candidate applying for a stereotypically male job (financial analyst), information about veganism lowered his perception on the competence dimension (stereotype inconsistency). These results indicate that vegans are targets of ambivalent stereotypes and that bias toward this group depends on the gender of the person following a vegan diet. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Social Psychology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)