Brand lessons from Bud Light's transgender backlash: Inclusive marketing will win, experts say, but brands will face short-term challenges.

When brands authentically portray LGBTQ people it reflects the world around us and improves the brand's reputation among all consumers, especially younger consumers." "This brand is in decline, it's been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light", Heinerscheid said on the podcast Make Yourself at Home on March 23. [Extracted from the article]