Ad Age Creativity Awards 2023.

Print/Design/Out-of-Home Work of the Year ITV and CALM "The Last Photo" by adam&eveDDB "The Last Photo", a suicide awareness campaign from charity CALM (Campaign Against Living Miserably), broadcaster ITV and agency adam&eveDDB, began as a curious out-of-home teaser campaign on London's South Bank on June 20, 2022. Work Best B2B Campaign Globant, "Reinventing Consultancy" by Gut Buenos Aires A little humor always lightens up a B2B message. "It was on morning television all over the U.K.", one Creativity Awards juror said of "The Last Photo" campaign. ITV, the U.K. broadcaster that supported the campaign - developed by adam&eveDDB for the charity CALM (Campaign Against Living Miserably) - has long been involved with mental health work. [Extracted from the article]