Expansion Doesn't Come Cheap.

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    • Subject Terms:
      AMAZON.COM Inc. 884745530 AMZN
    • Abstract:
      FEATURES A Chinese budget shopping app aired its first ever U.S. ad on February 12 during the Super Bowl, the U.S. National Football League's annual championship game. Mind-blowing price tags Following its introduction in the U.S. in September 2022, Temu soon became popular with shoppers, overtaking American e-commerce giant Amazon and Chinese fast fashion brand SHEIN. Figures from American analytics firm Sensor Tower showed that as of March, Temu had more than 50 million registered users and 20 million active users, generating an average monthly turnover of $1 billion - exceeding that of SHEIN. [Extracted from the article]
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