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Vaccinating across the aisle: using co-partisan source cues to encourage COVID-19 vaccine uptake in the ideological right.
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- Author(s): Sylvester, Steven; Motta, Matthew; Trujillo, Kristin Lunz; Callaghan, Timothy
- Source:
Journal of Behavioral Medicine. Apr2023, Vol. 46 Issue 1/2, p311-323. 13p. 1 Chart, 4 Graphs. - Source:
- Additional Information
- Subject Terms:
- Abstract: Overcoming the COVID-19 pandemic in the United States will require most Americans to vaccinate against the disease. However, considerable research suggests that a significant proportion of Americans intend to forego vaccination, putting pandemic recovery at risk. Republicans are one of the largest groups of COVID-19 vaccine hesitant individuals. Therefore, identifying strategies to reduce vaccine hesitancy within this group is vital to ending the pandemic. In this study, we investigate the effectiveness of messages from co-partisan sources in reducing vaccine hesitancy. In a large (N = 3000) and demographically representative survey, we find that exposing "Middle-of-the-Road" partisans to pro-vaccine messages from co-partisan source cues reduces vaccine hesitancy. However, for those who identify as "Strong" or "Weak" partisans, we find no statistically significant differences in vaccination intentions when exposed to pro-vaccine messages from co-partisan sources. We conclude by discussing how our findings are helpful for vaccine communication efforts. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Behavioral Medicine is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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