Chain of Thought.

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  • Additional Information
    • Subject Terms:
      GRAF, Gerry; RINEY, Hal; SILVERSTEIN, Rich
    • Abstract:
      The article focuses on teaching, struggling and learning of the advertising industry's most influential creative leaders and the mentors who showed them the way. It presents views of creative leaders Hal Riney, retired Chairman and CEO of Publicis, Rich Silverstein, Co-Founder, Creative Director of Goodby and Gerry Graf, Executive Creative Director, TBWA. According to Hal Riney, Rich created his own style and direction at work. In Silverstein's view Hal is great at charming people when he wants to.