Children Advertisements and their Effects on Family Buying Behavior.

The average American is exposed to 61556 words from mass media each day works out to just under 4000 words per waking hour, about 60 words per waking minimum per person per day. Now-a-days children’s advertisements are increasing tremendously because marketer has realized that there is more marketing scope in future. Advertisers are spending a lot on TV commercials to influence the behavior of children. TV commercials have become an integral part of children daily lives. Questionnaire was distributed to 300 families in Mahendergarh district only 280 were usable. Chi square techniques used to analyze the data gathered. Question arises, Do TV commercials really effect the behavior of children, Do children influence their parents purchasing or Do children play any role to shape their family’s purchasing behavior. This present study focused only on how children get affected by TV advertisements to influence their parents purchasing decisions. After a thorough analysis of data gathered for this research it is found that children affect their parents purchasing decision whether they belong to urban or rural area, male or female. So, this research showed that children advertisements have strong impact on children. A younger child belongs to nuclear family get more affected by TV advertisements and pressurize their parents buy advertised products. [ABSTRACT FROM AUTHOR]

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