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Innovationen während der Corona-Krise durch externe Interventionen in Tourismusbetrieben. (English)
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- Author(s): Eitzenberger, Florian J.; Buentge, Stina; Kromer, Luzie; Mayer, Victoria; Lindemann, Sabrina; Thimm, Tatjana
- Source:
TW: Zeitschrift fuer Tourismuswissenschaft; Mar2023, Vol. 15 Issue 1, p78-99, 22p- Subject Terms:
- Source:
- Additional Information
- Abstract: Dieser Beitrag untersucht, ob externe Interventionen, in Form von Forschung und/oder Wissenschaftskommunikation, als Mediator für Innovationen in Krisenzeiten in der Tourismusbranche fungieren können. Dabei wird anhand dreier Case Studies diskutiert, inwiefern die Corona-Krise ein Window-of-opportunity für innovative Geschäftsmodelle im Tourismus darstellen konnte. Die Projektergebnisse geben Hinweise darauf, dass Krisen im Allgemeinen und Wissenschaftskommunikation im Speziellen als Push-Faktoren Innovationen befördern können. Zwar kam es bei den Projektpartnern zu einer Entwicklung von Innovationen im Projektzeitraum, jedoch wurde die Implementierung vermehrt in eine unbestimmte Zukunft verschoben. Durch die damit verbundene Rückkehr zum Status-Quo blieben die angestoßenen Innovationen zu einem Großteil auf einer konzeptionellen Ebene. Dies deutet auf eine Attitude-behavior-gap in Bezug auf die Schaffung und Umsetzung von Innovationen in Krisenzeiten. This paper examines how external interventions, in the form of research and/or science communication, can act as mediators for innovation in times of crisis in the tourism industry. Based on three case studies, it discusses the extent to which the Corona crisis could represent a window of opportunity for innovative business models in tourism. The project results prove that crises and scientific communication can act as push factors to promote innovation; however, the project partners did develop innovations during the project period but increasingly postponed its implementation to an indefinite future. Furthermore, the associated return to the status quo meant that the innovations triggered remained largely at a conceptual level. This points to an attitude-behavior gap regarding the creation and implementation of innovations in times of crisis. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of TW: Zeitschrift fuer Tourismuswissenschaft is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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