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West Ashley Library
9 a.m. - 7 p.m.
Phone: (843) 766-6635
Folly Beach Library
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Phone: (843) 588-2001
Edgar Allan Poe/Sullivan's Island Library
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Wando Mount Pleasant Library
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Phone: (843) 805-6888
Village Library
9 a.m. - 1 p.m.
Phone: (843) 884-9741
St. Paul's/Hollywood Library
9 a.m. - 8 p.m.
Phone: (843) 889-3300
Otranto Road Library
9 a.m. - 8 p.m.
Phone: (843) 572-4094
Mt. Pleasant Library
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Phone: (843) 849-6161
McClellanville Library
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Keith Summey North Charleston Library
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John's Island Library
9 a.m. - 8 p.m.
Phone: (843) 559-1945
Hurd/St. Andrews Library
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Miss Jane's Building (Edisto Library Temporary Location)
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Dorchester Road Library
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John L. Dart Library
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Phone: (843) 722-7550
Baxter-Patrick James Island
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Main Library
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Phone: (843) 805-6930
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Welcher Zweck heiligt die Mittel?Bemerkungen zur Repräsentativitätsdebatte in der Meinungsforschung. (German)
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- Author(s): Kohler, Ulrich; Post, Julia C.
- Source:
Zeitschrift für Soziologie; Mar2023, Vol. 52 Issue 1, p67-88, 22p- Subject Terms:
- Source:
- Additional Information
- Alternate Title: Which Ends Justify the Means? Comments on the Usability of Non-Probability Samples for Opinion Polls. (English)
- Abstract: Im Vergleich zu Umfragen an Wahrscheinlichkeitsstichproben bieten Umfragen an Access-Panels, die auf Nicht-Wahrscheinlichkeitsstichproben basieren, unbestreitbare wirtschaftliche Vorteile. Diese Vorteile gehen jedoch mit unvermeidbaren Qualitätseinbußen einher, die auch dann bestehen bleiben, wenn Erstere sehr niedrige Responseraten haben. Daher müssen die wirtschaftlichen Vorteile und die methodischen Einschränkungen gegeneinander abgewogen werden. Es wird argumentiert, dass diese Abwägung anhand normativer Festlegungen erfolgen muss. Unter Anwendung der hier vorgeschlagenen Maßstäbe kommt der Beitrag zu dem Schluss, dass die Qualitätsansprüche an über Massenmedien verbreitete Meinungsumfragen höher sein sollten als für rein (sozial)wissenschaftliche Zwecke. Compared with surveying respondents of a probability sample, surveying members of a self-selective custom online panel offers indisputable economic advantages. However, these advantages come with an unavoidable drop in quality. This disadvantage holds true even in comparison to probability sampling surveys with very low response rates. Therefore, it is necessary to balance the economic advantages against the methodological limitations. We argue that this consideration needs to be done according to normative determinations. Using the criteria proposed in this article, we conclude that public opinion research distributed through mass media should have higher quality standards than research with solely scientific purposes. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Zeitschrift für Soziologie is the property of De Gruyter and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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