News media tracking of tobacco control: a review of sampling methodologies.

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  • Author(s): Evans WD;Evans WD; Ulasevich A
  • Source:
    Journal of health communication [J Health Commun] 2005 Jul-Aug; Vol. 10 (5), pp. 403-17.
  • Publication Type:
    Journal Article
  • Language:
    English
  • Additional Information
    • Source:
      Publisher: Taylor & Francis Country of Publication: United States NLM ID: 9604100 Publication Model: Print Cited Medium: Print ISSN: 1081-0730 (Print) Linking ISSN: 10810730 NLM ISO Abbreviation: J Health Commun
    • Publication Information:
      Publication: Apr./June 1998- : Philadelphia : Taylor & Francis
      Original Publication: Washington, DC : Taylor & Francis, c1996-
    • Subject Terms:
      Bibliometrics* ; Public Health* ; Smoking Prevention* ; Tobacco Industry*; Mass Media/*statistics & numerical data; Databases as Topic ; Humans ; Newspapers as Topic/statistics & numerical data ; Public Opinion ; Social Marketing
    • Abstract:
      News media tracking can be used to understand the content of news coverage and quantify its influence on public opinion and the social environment. We hypothesize that a parsimonious sampling of public health news coverage can gather statistically equivalent information to capture a census of coverage. We tested two general approaches to sampling. First, we randomly selected articles within a timeframe. Second, we randomly selected dates during 2000. None of these strategies showed a substantial deviation from the 2000 census of articles. We conclude that sampling coverage can produce estimates statistically equivalent to a census. Researchers should utilize coverage sampling.
    • Publication Date:
      Date Created: 20051004 Date Completed: 20051213 Latest Revision: 20171116
    • Publication Date:
      20231215
    • Accession Number:
      10.1080/10810730591009781
    • Accession Number:
      16199385