A Community-Engaged Social Marketing Campaign to Promote Equitable Access to COVID-19 Services Among Latino Immigrants.

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    • Subject Terms:
      EVALUATION of medical care; SOCIAL marketing; HEALTH services accessibility; COVID-19; HISPANIC Americans; COVID-19 vaccines; COMMUNICATION barriers; SOCIAL media; COMMUNITY health services; ADVERTISING; UNDOCUMENTED immigrants; PSYCHOSOCIAL factors; COVID-19 testing; HEALTH equity; HEALTH promotion; COVID-19 pandemic
    • Abstract:
      To address disparities in COVID-19 outcomes among Latinos with limited English proficiency in Maryland, our team developed a culturally congruent intervention that coupled a statewide social marketing campaign with community-based COVID-19 services. In the first year, we reached 305 122 people through social media advertisements and had 9607 visitors to the Web site. Social marketing campaigns represent an opportunity to promote COVID-19 testing and vaccine uptake among Latino populations, especially when they are paired with community services that simultaneously address structural barriers to care. (Am J Public Health. 2023;113(3):263–266. https://doi.org/10.2105/10.2105/AJPH.2022.307191) [ABSTRACT FROM AUTHOR]
    • Abstract:
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